Waleed Alyafie

Waleed Alyafie leads product and technology at Fatora.io with a calm, results-first approach. He believes good products start from real merchant needs and turn into simple, reliable technical choices. With 20+ years in financial software and SaaS, he focuses on organizing teams, simplifying experiences, and measuring the impact of every release.

What he does at Fatora

• Led both the engineering and marketing teams to align the roadmap with growth. 
• Built the core product and tools—online store, invoicing, POS, and integrations—on a scalable architecture with clear documentation for day-to-day operations. 
• Helped the company reach profitability and serve 300,000+ users. 
• Embedded practical routines: impact measurement before launches, a smoother onboarding experience, and continuous platform health checks. 

Education & Experience

• Professional experience: 20+ years building financial solutions and SaaS platforms. 
• MBA in Systems Management (2013). 
• B.Sc. in Information Technology (2010).

• Selected certifications: MCSD (Web Apps), MCPD (SharePoint 2010), MCTS (Database Development), ITIL. 

Working style

• Pragmatic: starts from the problem, then builds the simplest effective solution. 
• Data-driven: prioritizes clear metrics and short A/B tests over assumptions.
  
• Team & clarity: favors documentation and steady teamwork over noise and complexity.